With the current talent shortage, good employees are in high demand. This means employers need to come up with new strategies to attract job seekers. Not only do employers need to get qualified candidates to apply, they need them to actually want to work at their company.
In this competitive market, how do you make your company stand out? How do you make your workplace more desirable to future employees? Here are a few ways to go about attracting top talent, based on the graph below.
1. Compensation & Benefits
It should come as no surprise that compensation ranks number one on this list when it comes to attracting top talent. In a recent survey 61% of workers agree that boosting salaries would increase interest and 36% believe offering better health benefits would be attractive as well.
In terms of real estate it is always about location, location, location. The same is true about your workplace and 42% of job seekers agree. It is important to take a number of factors into consideration, including parking, electricity, air-conditioning (especially in Florida!), and community. Make your office a comfortable place to be and your employees will feel more at ease at work.
3. Work-Life Balance
We have all read about the importance of work-life balance, but too many of us do not understand just how much it can affect our personal lives. Many of us focus way too much on work, neglecting our relationships with family and friends. Employers need to encourage employees to spread their time equally, and remember family should always come first.
4. Growth Opportunities
Internal growth and development opportunities are major factors when it comes to choosing your place of employment. Most people are looking for ways to grow in their career. In fact 35% of job seekers view growth opportunities as the most significant deciding factor when choosing a company.
5. Office Culture
Companies can either sink or swim based on the office culture. One poor hire can have a significant effect on an organization’s productivity and morale. A company’s culture can be hard to define, however, Dan Denison, PhD a well-known authority on workplace culture provides a great definition, “The underlying values, beliefs and principles that serve as a foundation for an organization’s management system as well as the practices and behaviors that both exemplify and reinforce those basic principles.”
6. Ability To Work From Home
Offering flexibility is a great way to attract new employees. 25% of job seekers said the ability to work from home is the most important thing they look for in a company. Research proves that flexible work arrangements can reduce stress, create better physical and mental well-being, and improve work-life balance. When employees are provided the flexibility they need they will often participate in healthier behaviors and lifestyle choices.
7. Leadership & Company Mission
We are a little surprised that leadership and company mission do not rank higher with job seekers. We think it is wise to make sure that your goals and values are clearly stated to potential employees. You want to make sure you are hiring individuals who will always have the company’s best interests in mind.
Don’t forget, after you attracted and hired your talent, you must keep them engaged. You need to make your employees feel appreciated and want to stay with your company. For more career advice or information about our services, please visit our website. As experts in the industry, we have plenty of tips we would be happy to share with you.