“If you get the right mix of people working for your company, it will have a far greater chance of success.” – Richard Branson, Entrepreneur & Businessman
From maintenance and operations to finding the right tenants, many property managers begin to feel overwhelmed by managing every aspect of their business. If this sounds like you – and you’re spinning your wheels trying to find a balance – something is bound to suffer. As highlighted by Richard Branson in the quote above, hiring the right people can be a game-changer when it comes to managing a successful company.
In terms of property management, leasing consultants can be instrumental not only in the management of a property but with promoting positive employee relationships and long-term retention among your residents. Essentially serving as the “face” of your company, leasing consultants play an integral role keeping many aspects of a property management office running as smoothly as possible. As you gear up for 2021, here are some of the many reasons why a leasing consultant can do wonders for your property – and your sanity:
Manage all leases and rent payments.
From an administrative perspective, leasing consultants can fulfill all responsibilities pertaining to the ongoing management of leases and rent payments from potential and existing tenants. Collecting and depositing monthly rent payments can be time-consuming, often requiring frequent (and sometimes awkward) follow-up reminders with tenants. A leasing consultant can be the backbone of this process, communicating with tenants about the status of their leases and rental payments as needed.
Market and advertise your property.
Effective marketing takes a significant amount of time and energy, which can be burdensome for many on-site property managers faced with other, more critical day-to-day tasks. Leasing consultants can be invaluable in implementing a robust marketing strategy for your property, ensuring marketing functions are directly aligned with business development goals. There are many ways in which leasing consultants can promote your property to potential tenants, which include paid ads, virtual tours, and social media marketing. Having somebody on your team designated to generating interest in your property will ultimately help to reach a broader pool of potential tenants.
Ensure compliance and regulatory standards are met.
If you’re an experienced property manager, you know firsthand there are many housing regulations and property laws that need to be met on a local, state, and federal level. An experienced leasing consultant will be vigilant in ensuring your property is complying with all laws and regulations, working with your legal counsel on any compliance issues to avoid potential lawsuits.
Manage vendor relationships.
Fostering positive relationships in the property management business is always important, especially with vendors. A leasing consultant, along with their maintenance supervisor/superintendent colleague, are typically in charge of coordinating vendors for your property, including the hiring of grounds and maintenance workers, and contractors, among others. In addition, he or she will make sure projects are properly completed, as well as negotiate the best price for services. They will also be able to vet the best vendors for different jobs by researching various companies and getting referrals from others in the property management industry.
Communicate with tenants.
While it may sound simple, effective communication with tenants requires an ongoing willingness to listen and engage with them in a positive and respectful way. Leasing consultants must manage tenant relationships, working to address any issues or concerns as they arise. From emergency maintenance to individual family unit problems, there are almost always tenant-related issues to rectify. Leasing consultants with strong customer service skills will be able to professionally navigate conversations with tenants, working with them on solutions that address their needs in the most timely and efficient way possible.
When it comes to on-the-ground assistance, leasing consultants are generally the go-to pros for showing properties. By having someone working in this capacity on-site, you can rest assured knowing that prospective tenants are being given the highest degree of attention when they’re viewing your property, having all their questions answered, and receiving ample information about your property’s amenities and accommodations.
Make a rock star first impression.
In many cases, your leasing consultant will be one of the first individuals a prospective tenant speaks to when expressing interest in your property. From answering calls to giving tours, leasing consultants can often make or break how your company is perceived by others. The best leasing consultants always greet others with a smile on their face – even when they’re putting out fires and juggling multiple responsibilities.
While a leasing consultant won’t necessarily solve all your problems, it can alleviate from many of the daily stressors you’re probably facing now. Over time, making this hiring decision will pay off in dividends, giving you the ability to invest more time and money into other parts of your property.
Until Next Time,
Your Staffing Partner, Darrin Rohr- President, CEO, and Chief Servant
Current owner of HH Staffing and Former Chief HR Officer for several successful Multinational Fortune 500 Companies. Brings a fresh perspective from decades of experiences creating Great Workplace Cultures by building high-performance teams while leading and managing people from all different backgrounds. HH Staffing is headquartered in Sarasota, Florida, and is uniquely positioned to serve both local and national clients.